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A Look About NHL Fan Fair 2017: The Activations, Activities, and Brands

A Look About NHL Fan Fair 2017: The Activations, Activities, and Brands

1. 2017 NHL Fan Fair Review At the 2017 NHL All-Star Weekend in Los Angeles, the league and its partners put on a multi-day NHL Fan Fair, filled with sights and activities, developed to attract households and hockey fans, for an admission cost. What follows is actually a tour of your fair, focusing on each of the activities plus the sponsor integrations therein and all about the fair. Appreciate! For a lot more content material, stop by www.dsmsports.net and adhere to me on Twitter @njh287

2. 2017 NHL Fan Fair Critique Upon entering, a giant NHL insignia is awaiting you, the very first of quite a few photo-ops (and lots of fans chose this spot for their initial pic of the day). Fans also see the first of numerous calls to download the NHL Fan Fair app to register and get your NHL Fan Fair Pass, which supplied a bar code to be scanned at each and every station, and allowed or seamless sending of your commemorative photographs to your inbox. Oh, and...information!

three. 2017 NHL Fan Fair Critique Nothing at all specific here, just believed the list of prohibited items was rather interesting and explicit. Like No Skateboards twice! (whoops)

four. 2017 NHL Fan Fair Critique There was an outdoor activity location prior to getting into the principle shindig in the LA Convention Center. A well known attraction outdoors was the opportunity to drive a Zamboni, with virtual reality. This activity was presented by Honda and took place next to a Honda truck on show. This was one of two VR stations in the NHL Fan Fair. Much more to come on #2..

5. 2017 NHL Fan Fair Overview The official NHL partners got some added appreciate in the outside location, with logos on a big van projecting videos of your All-Stars (and, later, reside coverage from the NHL All-Star Expertise Competition) and logos on the boards of a youth street hockey rink (there were equivalent rinks inside, as well). Fantastic for children to have entertaining and burn off some power!

six. 2017 NHL Fan Fair Evaluation Also outdoors was a van filled with NHL memorabilia, element on the league's centennial anniversary celebration, that was an enormous aspect of NHL All- Star weekend. No sponsor tied in right here, but there was a call-to-action for fans that had memorabilia they'd be prepared to share.

7. 2017 NHL Fan Fair Overview Not surprisingly, you had your NHL Fan Fair merchandise. Additional fans had been considering the team apparel inside, even though. $30 or maybe a NHL Fan Fair t- shirt? No thanks.

8. 2017 NHL Fan Fair Overview Proper inside the NHL Fan Fair entrance ¨C a further photo op, using a NHL Fan Fair background. Developing photo/memory opportunities was a constant motif all day.

9. 2017 NHL Fan Fair Review Also there to greet fans was a sizable location to market NHL Fan Fair pass registration, like a handful of staff members to exhort and assist fans, as well as tablets to help.

10. 2017 NHL Fan Fair Overview Bridgestone had a neat Slapshot Challenge, where fans had been invited initial to shoot on a reside goalie and then to take a slapshot at an open net, with their shot speed timed. Of course, you are surrounded by Bridgestone tires and there was a tire inside the purpose by means of which the puck had to go for the shooting fan to become eligible to win the fastest shot challenge.

11. 2017 NHL Fan Fair Evaluation Bridgestone was also pushing their golf affiliation really a bit using a driving area. There was a large machine with no cost Bridgestone-branded golf balls for fans to take property as a souvenir, too.

12. 2017 NHL Fan Fair Overview In front of a massive tire, branded for Coors Light, fans had been asked to take a safe driving pledge, sign their name, and then they will be permitted to take a souvenir photo [themselves] in front on the Coors Light tire. A memento-creating corporate social duty activation from the beer sponsors.

13. 2017 NHL Fan Fair Critique Dunkin' Donuts had a strong presence at the occasion, and at this station permitted to don some NHL equipment and a jersey to pose in front of a branded hockey backdrop. Pictures have been printed there on-site and/or delivered to fans' inboxes, when their Fan Fair Pass was scanned. They were also handing hot and iced coffee samples in the station.

14. 2017 NHL Fan Fair Assessment Reebok, the official outfitter of your NHL, had numerous of these cutout displays for fans to take some enjoyable, memorable pics. Also featured on the cutout clearly is CCM, that is among the makers of NHL goalie equipment.

15. 2017 NHL Fan Fair Evaluation As is frequent at these fan events, memorabilia and auction homes had been offered a presence, situated subsequent to an official NHL merch region, at the same time as the concessions region; so certain to get plenty of eyeballs and targeted traffic.

16. 2017 NHL Fan Fair Review Upper Deck had a strong fan activation and memory-making element, which incorporated the chance to have a photo of oneself 'dropping the puck' then obtaining the branded pic sent to you digitally.

17. 2017 NHL Fan Fair Evaluation Difficult to miss the ?°NHL Figures League?± figurines pop-up, which included some eye-catching stand-ups, and an irresistible prize wheel that fans making a acquire could spin to win, well, prizes.

18. 2017 NHL Fan Fair Overview Fanatics was there, but purely (and surprisingly) just portion on the NHL Auctions promotional region at the fair, where there was restricted stuff on display for bidding.

19. 2017 NHL Fan Fair Review On one's way to a Honda-sponsored activity, you passed by a couple Honda automobiles. (Side note: Would've been cool to see a custom NHL or NHL All-Star or NHL Centennial branded Honda automobiles)

20. 2017 NHL Fan Fair Assessment Honda had a enjoyable activity set up, also, exactly where fans could shoot foam pucks to try and hit a target, situated within the back of a Honda truck, not surprisingly. Yours really hit the target...along with the prize was precisely the same Honda sticker all other participants got.

21. 2017 NHL Fan Fair Assessment There was a good-sized region set up to promote NHL.Tv as well as had a couple of tablets open to the NHL App n

22. 2017 NHL Fan Fair Assessment The Oscar Mayer weiner truck was there, as well as some standup cutouts for some cute pics. And also a little game of cornhole, with Oscar Mayer-branded gear. Also subsequent o the truck was a shooting game, shooting to beat a cutout goalie.

23. 2017 NHL Fan Fair Review The Planters peanut truck was also eye-catching and had a couple cutout figures, because absolutely everyone dreams of donning the Planters jersey and need to have this memorial photo.

24. 2017 NHL Fan Fair Evaluation Discover sponsorship was all more than the Stanley Cup display and photo op location. This was incredibly well-known and a single could even book a reservation by way of the app to acquire their pic with all the Cup. Find out also got to promote and display their customized NHL team credit cards. Terrific activation all-around here.

25. 2017 NHL Fan Fair Critique Draft Kings had their very own accuracy shooting activity, with pucks being hurled at one thing that looked like a laundry machine pulled from the dumpster.

26. 2017 NHL Fan Fair Assessment There have been a few tiny 'rinks' for youngsters to possess fun on, which incorporated branding around the boards (funny how rink boards would appear strange with no logos), and large banners around the high walls above. Reebok got big adore right here and alongside Sidney Crosby included African-American star defenseman PK Subban. (A excellent star to push for the public, excellent guy and humanitarian).

27. 2017 NHL Fan Fair Critique There was a genuinely cool interactive 'Be The Goalie' VR encounter presented by, well, the LA Kings and their principal season sponsor, McDonald's. Fans were equipped with a headset, headphones, and handles (to serve as your glove as well as your blocker), as you tried to quit shots from players. (I sucked at it; other people fared better). Technologies was from STRIVR.

28. 2017 NHL Fan Fair Assessment An activity together with the shortest line was a digital video game that favored puck handling and passing, with no apparent sponsor driving it.

29. 2017 NHL Fan Fair Evaluation Obviously, EA Sports had a committed region, with 4-5 TV's equipped with NHL 17 on XBOX for ans to play.

30. 2017 NHL Fan Fair Overview NHL Network had an AR activation there in which fans could stand behind the network set using a microphone and get a print and digital photo together with the broadcast crew member of their decision. (I went with Kevin Weekes). There was also a phone charging station in the NHL Network location.

31. 2017 NHL Fan Fair Evaluation There was also a sign using a CTA to verify if one gets NHL Network and/or to request it from their cable provider.

32. 2017 NHL Fan Fair Assessment No sponsor right here and that is superior ¨C among two ball hockey rinks for kids to run about in, whilst mom and dad got just a little break. The NHL did a fantastic job of finding kids to play and knowledge the sport in numerous ways while they had been in the Fan Fair.

33. 2017 NHL Fan Fair Review Geico had a strong presence at the center in the Fan Fair, including a long line to get a 'souvenir' photo on a Geico-wrapped Zamboni (aka a employees member took a photo in your telephone for you). Also there was somewhat air hockey for fans to enjoy.

34. 2017 NHL Fan Fair Evaluation Yes, the Geico Gecko was there, within a referee jerseys. And, yes, I did witness loads of fans taking selfies and photographs with him.

35. 2017 NHL Fan Fair Critique A multi-branded set of shooting contests with standup accessories to give fans a little challenge. No committed sponsor right here, but the NHL's big partners got adore.

36. 2017 NHL Fan Fair Evaluation A couple extra shooting contests inside the exact same location.

37. 2017 NHL Fan Fair Evaluation Nothing branded here, in addition to an eye-catching (and photo-op) giant goalie mask setup inside a seating location (around the 'control' center for the Fan Fair) within the center on the Fan Fair.

38. 2017 NHL Fan Fair Assessment The Hockey Hall of Fame had just a smaller setup with some earlier All- Star jerseys. Recall, also, the Centennial collection in the 'museum' outdoors.

39. 2017 NHL Fan Fair Assessment Residence ice advantage ¨C the LA Kings had their very own devoted merch area; granted, it was a little hidden within the back corner of your Fan Fair.

40. 2017 NHL Fan Fair Assessment A different play region for kids ¨C this one particular for smaller youngsters with modest toys and coloring books, all related to hockey. No brand presence right here, as should be the case for little kid activities.

41. 2017 NHL Fan Fair Assessment A sizable, not fairly full-sized street hockey rink was there, that included a neighborhood tournament and trophy presentation. It appeared to affiliated using the LA Kings Higher College Hockey League. Great to involve and recognie the burgeoning local hockey league in LA.

42. 2017 NHL Fan Fair Assessment Dunkin' Donuts sponsored a cool Hear in the Stars region, exactly where legends and players had been featured for Q&A. (I missed all of 'em!). DD was featured on the backdrop, too as a standup outside the tent, promoting the DD Perks loyalty program.

43. 2017 NHL Fan Fair Review

44. 2017 NHL Fan Fair Review Dunkin' Donuts sponsored a cool Hear in the Stars region, where legends and players have been featured for Q&A. (I missed all of 'em!). DD was featured on the backdrop, at the same time as a standup outdoors the tent, promoting the DD Perks loyalty program.

45. 2017 NHL Fan Fair Evaluation Dunkin' Donuts sponsored a cool Hear in the Stars area, exactly where legends and players were featured for Q&A. (I missed all of 'em!). DD was featured on the backdrop, too as a standup outdoors the tent, promoting the DD Perks loyalty program.

46. 2017 NHL Fan Fair Critique Hockey equipment brand CCM had a terrific activation, a makeshift 'locker room' exactly where fans could get decked out in complete jersey and gear to take a commemorative photo. Staff was on-hand to help fans with each of the gear.

47. 2017 NHL Fan Fair Evaluation THANKS FOR VIEWING AND READING! For more content material and to gimme feedback, check out www.dsmsports.net and follow/Tweet me @njh287.

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